Wednesday, November 25, 2009

November 25th, 2009: Building Relationships

"CloserQ Readers, I read a blog post from Maribeth Kuzmeski with Red Zone marketing on '8 Secrets of the World's Most Successful Business People'. Because I agreed with the post on strategies to successfully build quality relationships, I am not going to answer a question this week and I will pick back up next week. Below is Maribeth's post"


8 Secrets of the World's Most Successful Business People
by Maribeth Kuzmeski, http://www.redzonemarketing.com/

It's a question most of us have asked ourselves: What makes successful people so, well, successful? It's tempting to think that those at the top of the ladder know something the rest of us mere mortals don't-and at a time when we're all desperate to hold onto jobs, clients, and market shares, the quest for that missing ingredient takes on new gravity. But that "special something" you've been searching for isn't an uncanny ability to predict the market's future, a membership with MENSA, or a secret business formula.
Quite simply, what sets you apart from the competition is your ability to connect.

Relationships are the real secret to success. If you can build strong relationships and connect with your customers and colleagues, you will get your piece of the proverbial pie. If you can't, you'll be scrambling for crumbs.Here a eight secrets used by the world's most successful people:
1. Pretend that every single person you meet has a sign around his or her neck that reads, "Make me feel important.": This was the life philosophy of Mary Kay Ash, the well-known cosmetics mogul. Her genuine concern for others catapulted her out of poverty and was the secret to her success.

2. Seek out a common interest: People want others to be like them. Establishing that you and a client root for the same baseball team or volunteer at the same charity will go a long way in making you relevant in his eyes!

3. Don't work from a script: Try to scrap the memorized pitch in favor of a more natural conversation. You'll seem more at ease and authentic-and your prospect will be less tempted to think that you're fluffing up the facts.

4. Remember the remarkable: Entrepreneur Sunny Bates makes a point to identify and write down the things that stand out to her in every conversation. She then references those statements in future interactions-and has been amazed by the reactions she's gotten when others realize that she has paid attention to and valued what they've said!

5. Cultivate curiosity: According to Lee Iacocca, former Chrysler CEO, "A leader has to show curiosity. He has to listen to people outside of the 'Yes, sir' crowd in his inner circle. Businesspeople need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions."

6. Act like a good listener: (Don't let your body image betray you!) We're constantly bombarded with information, so it's almost instinctive to tune it out. When you're interacting with someone, you need to consciously change your body language to reflect that you want to receive information; otherwise, it may appear that you're trying to get away from it. Remember, your face says it all.

7. Resist the urge to be a one-upper: Perhaps you feel compelled to share that you battled the flu for twice as long as your colleague. Or maybe you're dying to tell your client how great your vacation to Hawaii was after she mentions her trip to the lake. Three words: Don't. Do. It. When you're always trying to top other people, you're ruining communication.

8. Ask effective questions: When you're communicating, remember: garbage in, garbage out. If you ask the wrong questions, you'll get the wrong answers-or at least different answers from the ones you were hoping for. Think about what you're hoping to learn, and remember that an open-ended question is almost always more effective than one that elicits a simple "Yes" or "No" answer.

Connecting takes time, it takes effort, and it means putting others before yourself. But it's worth every second of time and every ounce of energy. Your relationships will be more prolific and rewarding, and you will be more successful. Don't let yourself settle for a position on the fringes when you could dwell at the epicenter of productivity and success...even now!
Please click comments below to give your feedback on Maribeth's article.

Lastly, have Fantastic Thanksigiving! Shaun Priest, CloserQ!

Sunday, November 22, 2009

Blog Post on DECISIONS



The popular http://www.histalk.com/ healthcare technology blog, mentioned 'Decisions' during this week's post:



http://histalk2.com/2009/11/21/monday-morning-update-112309/


Shaun Priest, a vendor VP (I’m not sure if I’m supposed to mention the company’s name), has a novel available on Amazon called Decisions that involves an HIT sales guy fighting his demons.







Wednesday, November 11, 2009

Wednesday, November 11th, 2009: Meeting Objectives and Common Objections

"How can I prepare for meetings and overcome common sales objections?” AJ3

This week, I have asked fellow business executive, Jason Hopper, to answer this week's CloserQ question. I want to thank Jason for being a guest blogger and answering AJ3's question. Please click 'comments' at the bottom to give Jason and I your feedback.


AJ3, I have a many clarifying questions here, but in absence of those, I’ve interpreted your submission as a two part question:
Part A. I have an upcoming call with a long sought after IT Director, what do I say?

Part B. Here is a list of common objections I’m getting. How do I overcome them?

Let’s tackle Part A first. Without any knowledge into how you’ve arranged this call or meeting (i.e.; previous cold call attempts, IT director assistant set it up, Tradeshow, referral, etc.) – I’ll assume this is a first call or on-site meeting and the IT director knows little about you, your company, and your product.


What is your objective for the call or meeting? Begin with the end in mind. Here is a common call strategy that is very predictable and mostly unsuccessful: - Introduce yourself; Your company; Quickly review of your offerings; Trial close with a closed ended question “would any of these offerings be of benefit to you?”; and then Hope (which is not a strategy) there is a fit and that the IT director proposes a next step for you.



The above methodology leads to the many common “objections” you’ve listed in your submission (e.g.; Customer is happy; We're not looking to make any purchases right now; We use local VARs, Outsource our IT etc.) and if you walked into that trap, without seeking first to understand before being understood, and you have set yourself up for failure and you never learned anything about the prospect.



Suggested Call / Meeting Strategy: Research the prospect; During the meeting ask questions to understand the prospects situation; Sell the value of your solutions based on the prospects needs; Determine with the prospect if a next step makes sense.



Remember: prospects buy the Person -> the Product -> then the Company. There is a simple track to follow:


1. Introductions, including both your prospect and yourself

2. Be honest (Why are you calling them? my job is to identify opportunities in the state,city and the purpose my call today is to introduce myself, learn about you and your company, and determine if there are any opportunities to work with you. There is nothing to sell because I don’t know what to sell you.)

3. Gain agreement to ask questions, then ask away. Below are example questions:
· What projects are you and your team focusing on in FY2010?
· How are you addressing “insert company deliverable”?
· How would you rate your current satisfaction with your partners that offer X product?
· Is there anything you would improve or change?
· It would be helpful for me to understand your process for selecting business partners?
· What are the criteria for doing business with you? (state contract, dell, price, location)
· How could I stay informed on future project opportunities with your company?
· Is there anyone else in your department you would suggest I introduce myself to?


4. Introduce a distinctive deliverable you and/or your company provides (We specialize, we deliver…)

5. Qualify – do I have an opportunity here?/does this company meet my ideal customer profile?


6. Confirm next step – could I arrange a visit with you and explore X opportunity further?

Part B: If you do part A correctly you will minimize part B. I recommend your check out Shaun's presentation on Managing Questions (Objections):

http://closerq.blogspot.com/2008/04/wednesday-april-23rd-2008-managing.html

AJ3's Unabridged Question:
Here are a couple of sales questions I have , and would like to know how to overcome them. I have been trying to reach the IT Director for a long time and finally have that person on the phone, what do I say?
· Customer is happy with their current rep/company
· We are a Dell Shop
· Are you on state contract
· Everything goes through purchasing
· We use local VARs, Outsource our IT etc.
· We're not looking to make any purchases right now
· You can only contact me and no one else




One last note, on Veteran's Day, I want to thank the active members of our Military Branches and our Veterans, for protecting our country and preserving our freedoms. Thank You, Shaun Priest.

Wednesday, November 4, 2009

Wednesday, November 4th, 2009: Proposal Qualifications

"Can you offer advice on how to break into the bid market successfully? My firm seems to bid a ton of projects with little to no success." Corey O.


Corey great question. I have three answers: qualify, qualify, qualify.

In my industry, we respond to RFP's (Request for Proposal) and I tell my team, we aren't in the RFP response business, we are in the web solutions business. When we get an RFP, we qualify to determine if we can earn their business, by asking three questions:
1. Is this a fit for our company?
- I believe you define yourself as a company not by who you say 'YES' to but who you say 'NO' to. Not all RFPs we receive are a fit for our company.

2. How does the prospect compare to our ideal client?
- If you haven't already, document who is your ideal client (# of employees, revenues, industry, public company, government, location, etc.). Then qualify the bid based on comparisons to your ideal client.

3. Can you win the business?
- Some bids have restriction where even if they are a fit for your company and align with your ideal client, you won't win. For example, if a consulting is leading the bid and they always pick a specific vendor, you may just be 'Column Fodder' for the consultant to pick their preferred vendor.

Additionally, I would do a lost report on each of your unsuccessful bids and review why your are losing. Depending on what you find out, you may need to engage your senior management team on reposition, adding additional products / services, adding partners, etc.

Stop wasting your time on bids you won't win and focus your energey on the deals you can win, then position yourself to earn the business!

‘Good Bidding'. Reader Feedback, please click the comments below to give ‘Corey' additional recommendations and I want your feedback on my response. Shaun Priest at shaun@closerq.com.

Tuesday, November 3, 2009

Halloween 2009: Carson's Grave Yard

Check out the video of Carson's Yard During Halloween:

Sunday, November 1, 2009

Bostoni Fini Review of 'Decisions'

I sent Boston blogger, Bostoni Fini, my novel and she did a candid post on 'Decisions'. Click the link below to read her review.

http://bostinifini.blogspot.com/2009/10/peruse-through-thursday-decisions-by.html

Full disclosure, Bostini Fini didn't like the characters nor the sales story line. At the same time, she did read the entire novel, did like the second half of my novel and the ending. I welcome all feedback and if you read my novel, I would like your feedback too.

You can order 'Decisions' by Shaun Priest at:

http://www.amazon.com/Decisions-Shaun-Priest/dp/0981794238/ref=sr_1_1?ie=UTF8&s=books&qid=1244807844&sr=8-1 or

http://www.smalldogma.com/?page_id=416

Wednesday, October 28, 2009

Wednesday, October 28th, 2009: Interviewing a Recruiter

"CloserQ, I have a meeting with a recruiter next week. Do you have any recommendations for interviewing a recuriter?" JW


Great question JW. I am traveling in Dallas this week, so I searched http://www.salesgravy.com/ and found a great article. Below is the article and a link.


http://www.salesgravy.com/salescareers/2009/09/how-to-interview-with-a-recruiter/



One of the most misunderstood parts of a job seeker’s career search involves meeting with an agency recruiter. Many times I walk out of a meeting with a candidate and think, “That is a great candidate.” Your goal as a candidate is to get whoever you meet with to think the same thing. As a recruiter, my thought process after wrapping up an interview is to think about how I think a candidate is going to represent me, my company, and him/herself. Why are the first two things me and my company? – Because, I have to protect my reputation and our brand with the hiring managers that we work with on a daily basis. If they start to think that the candidates that I send are consistently not the right fit then a hiring manager is of course going to look into other avenues to find the candidates that are the right fit.

As a candidate what you should be thinking of is treating the interview with a recruiter as important as an interview with a potential employer. Why? When your recruiter has to put their reputation on the line to speak to your abilities and candidacy – you want your recruiter to be emotionally invested in selling you. As a flip side to this I recently had an interview with a candidate who told me in no uncertain terms that she wanted to make more of a base salary, work less, and that she didn’t really like to work that hard at all. The last part she told me twice. And the topper was that her sales accomplishments were less than impressive. But, I wanted to find her a job and thought there might be a chance with one of our clients. Until, I got one question.


What was the killer question? – The sales manager for our client who I have built a relationship with called me and asked, “Brian, would you hire this candidate for your team?” I hemmed and hawed to come out with some type of explanation as to why I felt she could succeed. My lack of positive feedback spoke more volumes than anything and in the end, ruined any chance of setting up an interview. I am sure some of you reading this will think, “Why didn’t you just lie?” The answer is based on my interview with the candidate I had no confidence that she would not walk into an interview and tell a manager that she didn’t like to work that hard. Also, there are times when you need to put your neck on the line for your candidates and you can’t burn your reputation as a recruiter for someone who didn’t want to impress you.

On the positive side I have a candidate who was referred to me. The candidate was aggressive about getting me on the phone and then when he came in to meet with me he was all positive energy, engaged, and looked the part of a salesperson. He was successful in sales and was asked in his previous company to move into a non-sales role. When his company downsized him the challenge was getting back into a sales role. But, because of his presentation I was willing to put my neck out with my clients as I knew that if he had the chance to meet with a sales manager they would be impressed. He started last week in his new sales role. Morale of the story; do your best to impress your recruiter and we will work hard to have doors opened for you.


‘Good Interviewing’. Reader Feedback, please click the comments below to give ‘JW' additional recommendations and I want your feedback on the http://www.salesgravy.com/ post. Please email me at Shaun Priest at shaun@closerq.com.